Journal of Management & Organization, Vol 17, No 4 (2011)

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PIONEER ORIENTATION AND THE PERFORMANCE OF THE FIRM'S NEW PRODUCTS: INTERNAL CONTINGENCY FACTORS

Maria J. Ruiz Ortega, Pedro M. García-Villaverde

Abstract


In this study we analyze how certain factors linked to complementary capabilities, the New Product Development (NPD) process and internal commitment moderate the relationship between pioneer behaviour and firm performance. In a sample of 253 firms of the Information and Communications Technology Industry, we have developed a regression analysis allowing us to add new empirical evidence to the FMA’a literature and to demonstrate the effects proposed in the hypothesis. The results obtained show that in dynamic and hostile industries, pioneer orientation has a positive influence on new venture performance. With regard to the interactive effects, we have found that technological capabilities, cross-functional integration and internal commitment moderate in a positive way the relationship between pioneer orientation and firm performance. We consider that it is important to highlight the relevance of analyzing the complementary character of the RBV, Marketing and the Organization Theory on the explanation of the performance of those firms developing a pioneer orientation.




From 2013 (volume 19), Journal of Management & Organization has been published by Cambridge University Press.

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